Following their acquisition by You&MrJones, MOBKOI was interested in exploring the Asian market given their initial focus on mobile advertising for luxury brands.
We started working with MOBKOI in 2018 and demonstrated with a commercial pilot the potential of the Asian market. We invested and helped set up the Asian operations at the end of 2018 with the objective to achieve at least 15% of MOBKOI global revenues in Asia Pacific within 3 years. We recruited the core team and as of end 2019, MOBKOI is present in Singapore, Tokyo, Sydney and Hong Kong with 14 employees.
As of end 2019, Asian revenues represent about 10% of MOBKOI global revenues, exceeding the initial business plan. Upon reaching pre-defined revenues milestones, Fast-Track will be able to sell back to MOBKOI its stake in MOBKOI Asia for cash.
Quentin LE PAPE
"We have selected FastTrack to scale-up our business in Asia because we have the same DNA and are very aligned to sustainably grow Mobkoi business in that booming region."