Fast-Track creates faster & safer Asian expansion for Western Digital firms

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Fast-Track fully aligns itself with the goals of the company and works towards building a strong mutually beneficial relationship. This philosophy has led various founders and investors of companies to partner with us in order to achieve strong sales acceleration throughout Asia.

Through our model we have been able to deliver acceleration in a highly efficient manner which ultimately results in generating greater value for investors and founders. We are flexible in in terms of fees/equity incentives and are pleased to be fully aligned with our partners through receiving equity for acceleration in Asia.

How does it work?

REFERRAL AGREEMENT

(First 3 – 4 Months)

Our initial 3-4 months roadshow generates the first sales across markets such as South-East Asia, Australia, Japan & Korea. (Fast-Track charges a mix of retainer and commission fees. In some cases, only commission fees apply).

JOINT
VENTURE

(Month 5 – Year 1)

Once both parties are satisfied with the results of the Referral Agreement, Fast-Track can finance and run the operations in Asia with Fast-Track’s own funds and recruit the core team jointly with the parent company through Fast-Track’s unique access to top talents in Asia.

ACCELERATE GROWTH

(Year 2 – 3)

Our Key Accounts sales strategy paired with our network within Tier-1 Brands, Agencies and Publishers across APAC will accelerate sales and increase repeat sales simultaneously. APAC should then generate about 10% of the total revenue.

OBJECTIVES REACHED

(>Year 3)

Upon achieving clearly defined milestones, both parties have the option to swap Fast-Track’s equity for a stake in the parent company and Fast-Track will execute a flawless transition back to parent company.

Like-minded entrepreneurs-cum-investors with more than 25 years of track record in Asia

We bring a unique combination of Entrepreneurship and Venture Capital experience to the table, which enables us to be a strong and reliable partner. We place great value in working with people we respect and trust.

We also leverage on our network of excellent relationships in Asia: senior executives, advisors, business partners, investors, acquirers or acquisition targets – and can connect you to make a difference. Our deep industry relationships are a big asset to our partners.

Alexandre Olmedo
Co-founder
alex@fast-track.com.sg
Ivan Bernard-Brunel
Co-founder
ivan@fast-track.com.sg
Alexandre

Passionate Mobile & Internet entrepreneur with a proven track record of increasing sales through key account relationships & well-defined go-to-market strategies. Pioneered mobile video (@PacketVideo), mobile TV apps (@Streamezzo), mobile entertainment (@MEF mobile), video content evaluation, optimisation and amplification (@Unruly), and content crowdsourcing (@eYeka) across Asia Pacific.

Key skills: market strategy, business development, sales execution.
More than 15 years in Asia.

Ivan

20+years VC/PE in US/Europe and Asia, most recently as MD of Axa Private Equity Asia. Investments and successful exits in e-commerce, mobile search, telecoms and semi-conductor industries in Asia and Europe.

Key skills: company building, team assessment, deal structuration.
More than 15 years in Asia.

Our Credentials

The European video SSP leader
Fast-Track team value add: set up the Asian business with the French parent company, recruited key talents, on-boarded leading Premium Publishers in Australia, Japan and Singapore, and critically accelerated the development of StickyAds.tv across Asia. StickyAds.tv has been acquired by Comcast’s FreeWheel in May 2016.
http://www.stickyads.tv/

“Fast-Track was a critical partner for the acceleration of StickyADS’ presence in Asia, securing Premium Publishers in Japan, Australia and South-East Asia and hiring local talents to on-board them”

Herve BRUNET & Gilles CHETELAT
CEO & Co-founder, COO & Co-founder, StickyAds.tv

The global leader in social video optimization & distribution

Fast-Track team value add: set up the Asian JV with the UK parent company, financed the local operations, recruited the core team and significantly accelerated sales in Asia. Within the first 6 months, operations in Asia had grown to 8% of total revenues and 7 staffs. Strategic key account wins: Global FMCG companies.
In September 2015, News Corp acquired Unruly for $176 million.
http://unruly.co/

“Fast-Track delivered results fast, overachieved our joint milestones and helped us to gain a strong foothold in Asia”

Scott Button
Co-founder, Unruly

The global leader in social video optimization & distribution

Fast-Track team value add: set up the Asian JV with the UK parent company, financed the local operations, recruited the core team and significantly accelerated sales in Asia. Within the first 6 months, operations in Asia had grown to 8% of total revenues and 7 staffs. Strategic key account wins: Global FMCG companies.
In September 2015, News Corp acquired Unruly for $176 million.
http://unruly.co/

“Fast-Track delivered results fast, overachieved our joint milestones and helped us to gain a strong foothold in Asia”

Scott Button
Co-founder, Unruly

The global market leader in online co-creation (Forrester)
Fast-Track team value add: set up the Asian JV with the French parent company, recruited the core team, and significantly accelerated sales across Asia. Within 3 years, operations in Asia had grown to 60% of total revenues and 15 staff. Strategic key accounts wins: Coca-Cola, Unilever, P&G, Kellogg’s, Danone, Hyundai, Samsung.
https://en.eyeka.com/

“Fast-Track successfully grew the revenue of eYeka Asia to represent 60% of total revenue in 3 years!”

Gilles Babinet
Co-founder & Chairman, eYeka

The award-winning explainer video company

Fast-Track team value add: set up the Asian JV with the German parent company, financed the local operations, recruited the core team, facilitated the investment by a Japan Venture Fund and significantly accelerated sales in Asia. Within 1 year, operations in Asia had grown to 12% of total revenues and 22 staffs. Strategic key account wins: Asian Telcos, Asian & Global financial services firms.
http://simpleshow.com/

“Fast-Track is a key partner: they over-achieved their initial sales objectives and helped us getting funding from a Japanese investor”

Christoph BERTSCH
Co-founder, Simpleshow

The award-winning explainer video company

Fast-Track team value add: set up the Asian JV with the German parent company, financed the local operations, recruited the core team, facilitated the investment by a Japan Venture Fund and significantly accelerated sales in Asia. Within 1 year, operations in Asia had grown to 12% of total revenues and 22 staffs. Strategic key account wins: Asian Telcos, Asian & Global financial services firms.
http://simpleshow.com/

“Fast-Track is a key partner: they over-achieved their initial sales objectives and helped us getting funding from a Japanese investor”

Christoph BERTSCH
Co-founder, Simpleshow

FAQS

We accelerate the business in Asia for innovative mid-size western companies. We accelerate sales, we recruit the team, we put in place the infrastructure, and we finance it or secure fundraising for future expansion.

We are fully aligned with the companies we partner with: Using our unique combination of operational experience and financing expertise; we put our money to work once we are convinced of our partners’ business potential in Asia. We have a strong operational bias: we generate leads, we build pipelines, we close sales, we scale businesses, and that’s how we earn our fees: commissions on sales. Additionally, if our partners need more funding to finance the next stage of their Asian expansion or to find a strategic partner / corporate investor, we can leverage the deeply-embedded network we have in the region.

n Asia, over the next ten years, we will see the rise of the middle class consumer with a higher degree of sophistication, especially with regards to purchasing behaviour. There is a growing appetite for international brands engaging consumers through an omni-channel fashion. In comparison to western markets, we see a strong trend towards faster adoption of new technologies and more innovative business models. The disaggregation of industries’ value chain has created tremendous opportunity for innovative western start-ups to insert themselves at critical points to create value for their corporate clients. Fast-Track is uniquely placed and suited to accelerate this process in Asia.

We aim at delivering quick results in a cost efficient way. It starts with sales and an initial roadshow with clients in Asia with whom we have built a deep and trusting relationship. It is an opportunity for our partners to validate their value proposition and close the first sales. It also allows us to get direct market insights into whether the products/services meet the Asian market needs. We have found this to be the most effective way to build the foundation of our partnership. After the initial road show, we identify and recruit the core team to lead the operations. Our focus for the first 12 months is on executing the business plan that we have jointly agreed. The following years consists of building the team to grow across products and geographies.

We will contribute financially to the first year of the Asian operations. We can advise on various fundraising options to accelerate growth if the Asian operation requires additional funding. We could also find avenues for exits through our deep network with PE/VC firms in Asia as well as with family offices and strategic corporate partners that are interested in innovative companies.

We offer various structures with a flexible mix of fees and equity, as our partners might have various financial plans. We believe in a full alignment of interests, as it is best if we acted as an integral part of the team. We are also happy to be compensated mostly through equity. In the past we have successfully implemented JV structures following a well-defined process to avoid all common JV pitfalls. Our JV partnerships are built with clear milestones in mind, and gives our partner strategic control. Our core competencies lie in providing sales acceleration in a highly efficient manner.

We propose a JV model as we believe it is the best partnership model, provided we eliminate the typical causes of failure for JVs.

      •    The JV is built to last for 3-4 years. It terminates when sales milestones are achieved, or when the parent company is sold or goes for an IPO.
      •   The JV has a unique purpose: accelerate sales in Asia for the parent company in exchange for Fast-Track to become aligned with the parent company.
      •    There is full transparency on costs and decisions with no hidden agenda. We have put in place a robust governance model.
      •    We invite our partner to relocate one of their senior team members with the FastTrack core team to facilitate the flow of information and the decision-making process.
      • For partners not keen on JVs, we can work on a mix of retainers and commissions.

Our ideal partner would be a profitable mid-stage digital start-up with a tier 1 client base. We also prefer to deal with companies with a clear strategy for an international rollout and with a Board strongly backing that strategy. Beyond these characteristics, we are really interested in how we can help to accelerate their growth in Asia.

We jointly develop a three-year business plan and define the cash requirements. We then define the respective contributions of the partners. We also put in place an equity incentive plan for the senior executives we recruit. We build into the various agreements (shareholders agreement, service level agreement) a number of provisions to give our partner strategic control, and to give us a reasonable degree of autonomy so that we do not compromise our ability to move fast with our team and potential Asian clients.

As we are all aligned towards the same objectives, we have designed the structure to share success and give flexibility to our partners.

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